India Today - Leading young entrepreneur Avani Shantanu Dixit talks about the importance of branding in the beauty industry

It's extremely tough to be an entrepreneur in the early 20s, let alone the idea of being a successful one. Avani Shantanu Dixit is one of the rare young minds who are not just intelligent and successful but crystal clear about their why, what, and how.

Talking about the brand's quality, Avani emphasises the phrase, "Beauty is Power", and aims to boost the wearer's confidence and make them feel great by evoking the right kind of zeal and enthusiasm. Avani also boasts of being India's first unique Italy made Sephora clean luxury brand. Talking about the USP of Avani, she says that they are proudly Sephora clean with a focus on being customer-centric. Thus their products are multifunctional and practical.

Giving a beautiful piece of advice to young, ambitious minds, Avani says that people need to be mentally strong because one needs to make hard choices in life, and the test gets tougher with time. "This can get easier if people start seeing their life as a whole and not define it by a day or year," she says and also suggests people keep working hard and keep walking their path by being true to themselves, giving their best, and not being too hard on themselves. Avani also wants people to learn the value of patience as it can help them take a step ahead towards their growth and success.