ABOUT US
I have always been very passionate about creating a brand but awkwardly I didn’t know of what. So I started thinking of what matters to me the most - Beauty it was! I wanted to create a beauty line that is simply from a consumer’s perspective like I always make decisions seeing myself as a consumer and not the owner of the company and that is how we got our value points.
OUR VALUES
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Practical : I believe in hassle-free , skincare and make-up routines that complement our fast paced lifestyle.
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All inclusive : made for all skin tones, all genders and for all age group, we are global in true sense
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Cruelty free : tested on Avani and our board of experts across the globe but never on animals.
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Multifunctional :functional cosmetics are very important to me ,although I’m big on grooming and glam , I demand value of my time . Multifunctional is the solution.
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Clean : our formulas are designed with ingredients to ensure the right balance between efficacy, safety and responsibility , producing formulations that are more restrictive than regulations in EU, Canada, US, Asia and Beyond
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Conscious- I propose transparency of ingredients to help you make conscious choice, that will have a long term effect. Consumer awareness and education is the key, and hence a goal for me.
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You- centric - I took “Consumer is God” to my heart. You are my first priority and my brand will make you believe so .my product range is everything I ever wanted as a consumer. My beauty line is a result of dissatisfaction from the professional founders who fail to meet the needs of general public
At the heart of the beauty world, South Korea, we work with dermatologists to combine specially handpicked, ethically sourced ingredients with cutting-edge bi-otechnology. With passion and science, we formulate products containing the op-timal amount of active ingredients to gently yet effectively nurture and improve skin from beneath its surface.
Kim Myungchan
Expert at Forefront
Mr Kim has over ten years of experience in cosmetic industry. He is a specialist in product development and is a pioneer in studying and speculating market trend prior to the industry counterparts. Thus making Avani Cosmetics an ace player in the industry.
In addition to fundamental skincare development, he is also the director of KISPA- specialised training institute for plastic surgeons .
Director of KMCA- Educational institution specialising in plastic ad beauty contents.
HIS PHILOSOPHY FOR AVANI COSMETICS
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Made in South Korea
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Ethically Sourced Ingredients
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Cosmeceutical Skincare
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Medically Tested
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Botanically Formulated
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Cutting-edge Technology