PRIVACY POLICY

This Privacy Notice & Privacy Policy (hereinafter referred to as “Policy” for brevity) is published in accordance with Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information or Data) Rules, 2011 read with Rule 3(1) of the provisions of Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

You being our esteemed users are advised to carefully read this Privacy Policy/Notice before using or availing any of the products and/or services offered on our Platforms.

This Privacy Policy outlines M/s Avani Cosmetics Private Limited’s approach to Data Protection and Privacy to fulfil its obligations under the applicable and extant laws and regulations of India. This Privacy Policy applies to your Personal Information which is processed by us, whether in physical or electronic mode.

By visiting the platform or providing your information, you expressly provide your informed consent to be bound by this Privacy Policy and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. Usage of our platform carries your consent and in case you disagree with the same, you are advised to refrain from proceeding ahead.

In this Privacy Policy, the expressions ‘Personal Information’, ‘Data Subject’, ‘Controller’, ‘Processor’ and ‘Processing’ shall have the meanings given to them in the applicable privacy laws. We are committed to treating data privacy sincerely and seriously, so as to provide best security to our customers and simultaneously abide by the applicable laws. It is important that you know exactly what we do with your Personal Information.

For ease of reference, you may kindly note that throughout this document, “we”, “us”, “our”, “ours”, “Avasha Beauty” refer to M/s Avani Cosmetics Private Limited, while the words ‘you’ or ‘your’ or ‘Customer’, refer to potential and existing customers/users.

 I) Who We Are:

We are a company incorporated and registered under the provisions of the Companies Act, 2013 and having our registered office at 104, Vasan Udyog Bhavan, Sun Mill Compound, Lower Parel, Mumbai 400 013, Maharashtra. We are engaged in the business of facilitating selling, marketing and retailing cosmetic and beauty products (“Business”) through the e-commerce platform developed and owned by our company and/or our affiliates or offline stores/events to conduct its Business.

II) Roles We Play:

Our company through this platform plays the role of a Data Controller when we collect and process Personal Information about users; and also the role of a Data Processor when we collect and process Personal Information on behalf of another Data Controller.

III) Our Commitment:

We commit ourselves to protecting the privacy of our esteemed users/customers, and hence our Personal Information handling practices are continually reviewed to ensure compliance with the applicable Privacy laws and regulations.

 IV) Personal Information Gathered By Avasha Beauty:

We declare that the information we learn and gather from the users - personal or otherwise, is used to register such users, verify their identity in order to allow and enable them to use the application (‘App’), undertake transactions (including to facilitate and process payments), communicate with users, convey any promotional offers, services or updates associated with Avasha Beauty; and generally maintain user/profile accounts with us. We also use this information to customize and ease your experience with us.

 V) Information You Give Us:

 We receive and store any information you provide while using Avasha Beauty, or give us in any other way. You can choose not to provide certain information, subject to resultant restrictions, if any. We use the information that you provide for such purposes as opening your account, processing your transactions, responding to your requests, and communicating with you.

 VI) Information We Collect About You:

We receive and store certain types of information whenever you interact with us. For this purpose, like other similarly placed e-commerce platforms, we use "cookies" and web “beacons” and we obtain certain types of information when your web browser accesses our Services. We may also receive/store information about your geographic location and your mobile device, including a unique identifier for the device through which you access our app/platform. We may use this information for internal analysis and to provide you with location-based services, such as advertising, search results, and other personalized content.

We receive and store certain types of information whenever you interact with us. Depending upon the jurisdiction from where you might be accessing our Platform and as per applicable laws, users may be served different types of cookies such as strictly necessary cookies, performance cookies etc. For example, if you are a user situated outside the territory of India, then we only collect strictly necessary data for the functioning of our Platform.

VII) Information From Other Sources:

We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more conveniently.

VIII) Categories of Personal Information:

Categories of Personal Information collected and processed by us are as follows:

a) Demographic & Identity data:

• Contact details such as user-name, email address, contact number, shipping address, country of residence, date of birth, profile picture chosen, if any etc.;
• Open data and public records such as information about the users which is otherwise openly available on the internet/web;
• Details such as Transaction amount, Bank Name, Card Type, Card number for purposes of ease of transactions through chosen mode.

b) Online Identifiers and other Technical Data:

• Location details such as data we get about your location, IP address, logs, or from where you connect a computer to the internet
• Technical details such as device information, location and network carrier when you use our mobile applications
• Communications details such as the Metadata and other Personal Information we get from communications done through e-mails, SMS, instant messages and calls
• Usage data details such as data about how you use our Platform or web-based properties, pages viewed, etc.

IX) Consent:

By using the Platform and/ or by providing your information, you agree and consent to us collecting, storing, processing, transferring, using and sharing of your personal information (including sensitive personal information as per applicable laws) that you disclose on the Platform with third parties or service providers for the purposes set out and in accordance with this Privacy Policy.

 X) Purposes of Collectin/Gathering Your Personal Information:

We use your personal information to operate, provide, develop, and improve the products and services. These purposes inter alia include:

 a) Purchase and Delivery of Products and Services

We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

 b) Provide, Troubleshoot And Improve our platform/services

We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our platform.

 c) Recommendations and Personalization

We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with us.

 d) Communicate With You

We use your personal information to communicate with you in relation to our company/platfor, via different channels (e.g., by phone, e-mail, chat).

 e) Advertising

We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.

XI) COOKIES AND WEB BEACONS AND OTHER TRACKERS USED BY OUR DIGITAL PROPERTIES:

Cookies are small text files that are placed on your computer by websites that you visit. Similarly, there are other types of trackers used. Likewise, Mobile Apps use requisite permissions and SDKs. These are used to make websites & apps work, or work more efficiently, as well as to provide information to the owners of the website/app.

Depending upon the jurisdiction from where you might be accessing our Platform and as per applicable laws you may be served different types of cookies such as strictly necessary cookies, performance cookies etc. We use cookies, permissions and other trackers on our Platform to collect and process data so as to provide you a better online experience as well as improve our services.

Below are the categories of cookies used on our website along with a description of what they are used for:

Strictly Necessary

These cookies are needed to run our website, to keep it secure if you are logged on and to obey regulations that apply to us.

If you are a customer, they help us know who you are so that you can log on and manage your accounts. They also help us keep your details safe and private.

Functional

These cookies are used for remembering things like:

• Your user ID on the log on page
• Your region or country
• Your preferred language
• Accessibility options like large font or high contrast pages

Performance

These cookies tell us how you and our other customers use our website. We combine all this data together and study it. This helps us to:

• Improve the performance of our services
• Improve the products we provide

Most web browsers allow some control of most cookies through the browser settings. Please note disabling the ‘Strictly Necessary’ cookies may cause certain parts of our website to remain inaccessible to you.

We use other tracking mechanisms in addition to the above:

• Pixel Tags
• Log Files
• Clickstream analytics

Do Not Track

Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our sites are not currently set up to respond to those signals.

Personal Information Disclosure

Our Avasha Beauty app contains third party Software Development Kits or SDKs that collect personally identifiable information (PII), to better target users or provide elements of our products & services on behalf of us. These third party sites have separate and independent privacy policies.

Avasha Beauty Uses Three Types of SDKs:

 

SDKs	Purpose
Analytics	Analyze in-depth detail about the visitors on our app Settle errors Better target users and Provide push notifications and digital ads to the users Example-Clevertap,Appsflyer,Crashlytics, Gamooga
Payment	Complete customers’ payment transaction Example - PayU, Razorpay, Cashfree
Login	Help users login at Avasha Beauty Example - Google, Facebook.

 

Web Beacons:

We and our Partners may also use "web beacons" or clear GIFs, or similar technologies, which are small pieces of code placed on Our Website or in an email, to monitor the behaviour and collect data about the visitors viewing Our Website or email. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that Website. Web Beacons may also be used to provide information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.).

Links to the Privacy Policies of the third-party service providers used by our application are given below:

• Firebase Crashlytics
• Facebook
• Google
• Appsflyer
• Gamooga
• Razorpay
• PayU
• Clevertap
• Cashfree
• Paytm
• BillDesk
• Kapture CRM
• Exotel
• Elision
• Verloop
• Netcore
• Daffodil Software Ltd.
• Gupshup
• Whatsapp
• Mandrill
• Vinculum(eRetail)
• Adobe
• Microsoft Clarity
• Slang Labs
• Qwikcilver
• Criteo
• Zestmoney
• Simpl
• Smartlook

We have appropriate contracts in place with our third-party partners and hence, you are assured that your Personal Information which is outside of the scope permitted by us, shall also remain secure. We might also disclose your Personal Information to appropriate authorities if we believe that it is reasonably necessary to comply with a law, regulation, legal process, to protect the safety of any person, to address fraud, security, or technical issues, or to protect our rights or the rights of those who use our products & services.

XII)  Reasons for disclosing your Personal Information to other parties:

We may disclose your Personal Information to others where it is lawful to do so including where we or such other parties may:

• need to provide you with products or services
• where you have initiated a payment
• have a legal obligation to do so, e.g. to assist with detecting and preventing fraud,
• have requirement in connection with regulatory reporting, litigation or asserting or defending legal rights and interests
• have a legitimate business reason for doing so
• want to send you information and promotional material regarding our products and services,
• have asked you for your consent to share it, and you’ve agreed
• Improve your online experience for using our product.

XIII) To whom your Personal Information may be disclosed:

We may disclose your Personal Information for the above purposes to other parties including:

• Other group companies and any subcontractors, agents or service providers who work for us or provide services to us or group companies (including their employees, sub-contractors, service providers, directors and officers);
• Law Enforcement Authorities, Government Authorities, courts, dispute resolution bodies, our regulators, auditors and any party appointed or requested by our regulators to carry out investigations or audits of our activities;
• Statutory and regulatory bodies and authorities (including the government) investigating agencies and entities or persons, to whom or before whom it is mandatory to disclose the Personal Information as per the applicable law, courts, judicial and quasi-judicial authorities and tribunals, arbitrators and arbitration tribunals;
• Overseas regulators, if the occasion so arises;
• Any other party upon your instructions.

XIV) Cross-Border Data Transfer:

Personal Information that we hold about you, may be transferred to other countries outside your residential country for any of the purposes described in this Privacy Policy.

You understand and accept that these countries may have differing (and potentially less stringent) laws relating to the degree of confidentiality afforded to the information it holds and that such information can become subject to the laws and disclosure requirements of such countries, including disclosure to governmental bodies, regulatory agencies and private persons, as a result of applicable governmental or regulatory inquiry, court order or other similar process. In addition, a number of countries have agreements with other countries providing for exchange of information for law enforcement, tax and other purposes.

If we transfer your Personal Information to third parties for purposes stated in this Privacy Policy, we shall try our best to put in place appropriate controls and safeguards to ensure that your Personal Information is kept accurate, adequately protected, and processed only for specified and reasonable purposes in a manner that is fair, transparent and has a lawful basis, and is stored for no longer than is absolutely necessary.

XV) Data Security:

We are committed to protecting your Personal Information in our custody. We take reasonable steps to ensure appropriate physical, technical and managerial safeguards are in place to protect your Personal Information from unauthorized access, alteration, transmission and deletion. We work to protect the security of your personal information during transmission by using encryption protocols. We use multi-layered controls to help protect our infrastructure, constantly monitoring and improving our applications, systems, and processes to meet the growing demands and challenges of security. We ensure that the third parties who provide services to us under appropriate contracts, take appropriate security measures to protect your Personal Information in line with our policies.

XVI) Retention and Disposal of Data:

We keep all the Personal Information on our systems or with third parties for as long as it is required for the purposes set out in this Privacy Policy and for legal or regulatory reasons. We will only use your Personal Information for those purposes and will make sure that your Privacy is protected. We shall take reasonable steps to delete or permanently de-identify Personal Information that is no longer needed.

XVII) Disclaimer:

We declare that we are not involved in any sale or purchase of trade of any kind relating to data obtained from users.

XVIII) Links to Other Websites:

Our Platform may contain links to websites of other organisations. This privacy policy does not cover how that organisation processes user’s Personal Information and related data. We encourage you to read the privacy policies on the other websites you visit and proceed as per your informed choice and knowledge.

XIX) Children’s Privacy:

Our platform is directed to be used by adults only. If you are not an adult, while you may look at our site, you should not make a purchase, register, or submit Personal Information to us. We or our associates /affiliates do not knowingly collect information from minors.

XX) Your Rights As A Customer:

We understand that when you interact with Avasha Beauty, you have absolute rights over your Personal Information. These rights involve providing reasonable steps to allow you to access your Personal Information, correct any errors among others. In the event that you are not satisfied with our response or have unresolved concerns, you can get in touch with us to resolve any issue.

XXI) NOTIFICATION OF CHANGES:

We keep our Privacy Policy under regular review to make sure it is up to date and accurate. Any changes we may make to this Privacy Policy in the future will be posted on this page. We recommend that you re-visit this page regularly to check for any updates.

XXII) Opt-Out Policy:

The third party service providers with whom we may share information provided by you are not permitted to market their own services or send promotional e-mails or engage in promotional communication with you. We provide you with the opportunity to opt-out of receiving non-essential, promotional, or marketing-related communication from itself or its partners. If you wish to remove your contact information from all our mailing lists and newsletters, you can click on the "unsubscribe" link or follow the instructions in each e-mail message. Alternatively, you can contact us at ____________________. We reserve the right to limit membership based on availability of contact information. All Users will be notified by email prior to any actions taken.

 XXIII) Modification:

We reserve the right to amend this Privacy Policy at any time. The Privacy Policy, as and when modified, shall be updated on the Platforms. We encourage you to review this Privacy Policy whenever you visit our Platforms to understand how your Personal Information is used.

XXIV) Severability:

Whenever possible, each section of this Privacy Policy shall be interpreted in a manner so as to be valid under applicable law. However, in the event any provision is held to be prohibited or invalid, such provision shall be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or other remaining provisions of this Privacy Policy.

XXV) CUSTOMER GRIEVANCE REDRESSAL POLICY:

Background:

Customer satisfaction is one of the key focus areas and integral part of Avasha Beauty’s founding principles and business policies. We strongly believe that customer satisfaction is the most important factor in the growth and development of our business and hence, at Avasha Beauty, we have adopted customer-centricity as a priority in developing our business processes. This Customer Grievance Redressal Policy summarises and outlines the framework for addressing customer grievances.

Objective: 

The objective of this Grievance Policy is to provide a framework:

1. to ensure provision of timely and effective resolution of issues raised by customers.
2. to keep customers informed about the manner in which they can reach out to us to resolve their queries and grievances.

Principles Governing the Grievance policy: 

Policy on grievance redressal is governed by the following principles:

• Customer shall be treated fairly at all times.
• Issues raised by customers are always attended with courtesy and in time.
• Customers are provided with effective and satisfactory resolution within reasonable time period.
• Customers are fully informed of avenues to escalate their issues/ grievances if they are not fully satisfied with the response to their complaints

Customer Support:

Any customer can reach out to our Customer Support team/ representative through telephonic or electronic mode in the following manner:

• Email customer service at
• For all local customers: __________________________
• For international customers:_______________________
•  
• Call at Customer Service Desk
• Phone: ______________________
• Operational hours: _____________

 

• Lodge a ticket with the Customer Service Team:
• The customer may choose to lodge a complaint online in case of any issue/grievance, after which the Customer Service Representative may attend to it.

Specific complaint numbers will be given to the complaints lodged by the customers to help them track the status of their complaints and all Customers will be offered a customer support facility during the business hours.

Grievance Officer:

Given below are the contact details, name and designation of the Grievance Officer of Avasha Beauty. This information is provided in accordance with applicable provisions of the Information Technology Act 2000 and rules made there under and the Consumer Protection (E-Commerce) Rules, 2020:

Name:
Designation: Associate Manager - Customer Service
Address: Avani Cosmetics Private Limited, _____________
Email Id: 
Phone:
Time:

Need to Know:

• Avasha Beauty DOES NOT solicit confidential details like your OTP/CVV/PIN/Card Number/ Bank account details through any means. Avasha Beauty never call users/customers with offers, discounts on products and offering free gifts.
• Scamsters/fraudsters attempt various techniques such as ‘phishing’, to contact, influence and defraud consumers. Avasha Beauty regularly cautions its customers against sharing any personal or payment sensitive information with unknown persons as such sharing leads to unauthorized use and/or fraud and consequent financial loss. 
• Avasha Beauty shall not be liable for any loss, damage, expense incurred by a customer where the customer has shared personal and/or payment sensitive information with scamsters/fraudsters.
• We also request and encourage our customers to report such attempts or incidents to our Grievance Officer (or Customer care) to enable us to investigate and explore legal recourse.
• Avasha Beauty relies on payment partners and banks. In certain cases involving payment/refund issues, we might see a delay as that is beyond our control once we pass the investigation to them however, we try our best not to exceed timelines stated in this policy.